Would you like to introduce plant-based breakfast products under your own brand? We are the perfect partner. Our own brand Meesters van De Halm is almost entirely vegan and we have set the goal of shifting to plant-based products entirely by 2021. We have the Vegan-certificate for several of our products.

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Plant-based: focussing on the future

Cereals, fruits, nuts and seeds are naturally completely plant-based, but breakfast cereals are often sweetened with honey, which is not. There are many options for substitutes, such as date syrup, agave syrup or wheat syrup. We are happy to discuss the many vegan options with you.


Completely unburdened private label

As we have the production in our own hands from start to finish and have a ‘food designer’ in-house, we can completely unburden you in the development of your private label.

Organic since 1977

We have been producing organic breakfast cereals since 1977 and were one of the first organic pioneers in the Netherlands. Sustainability is therefore in our genes.


We have a separate gluten-free production area for making gluten-free flakes. In this way, we can guarantee that the product is gluten-free.

The best from close to home

For our private labels, we do not opt for the cheapest from far away, but rather for the best from close to home! Fewer food miles for a healthier environment.